NBA DIAMOND JEWELRY Unveiled in Chicago Market at Alberts Jewelers

May 11, 2011, Beverly Hills, California (Business Wire)—Gameplan Concepts, a California based jewelry company, announced today that it has launched the NBA DIAMOND JEWELRY™ brand in the Chicago market with Alberts Jewelers.

"Alberts is happy to introduce these magnificent Chicago Bulls gold and diamond pieces by Gameplan.  It is the finest collection of its kind.  We welcome all fans and friends of the Chicago Bulls to visit our fine jewelry salon to view and experience these new arrivals in person," said Josh Halpern, third generation jeweler and president at Alberts Diamond Jewelry.

The NBA Diamond Jewelry collections boldly feature designer gold and diamond neckpieces of iconic NBA logos and marks, covering all 30 NBA teams. 

“Alberts is one of the most respected and professional jewelers in the country.  We are honored to debut our collection with the Halpern family and their award winning team at Alberts," said Monty Abramov, Creative Director for Gameplan Concepts.

Alberts Diamond Jewelry is located just 30 minutes from downtown Chicago at 711 Main Street in Schererville, Indiana.  For more information please contact 219-322-2700.